l Named one of "the best titles of the year" by
800-CEO-READ l
"Derek Gatehouse will open countless minds with his brilliant The Perfect SalesForce. The book looks at salesmanship in a way no other book has. I think it will help to revolutionize selling—a revolution that is overdue." L
-Jay Conrad Levinson
Author: Guerrilla Marketing ____________________________ L “Gatehouse does an excellent job of exposing the dangers of over-reliance on sales process as a performance tool.” L L -From the Foreword by NEIL RACKHAM, author of SPIN Selling ____________________________ L "Gatehouse points out that much of sales has become sales process these days—but that sales is vastly about human interactions and influence, in ways that a process approach not only can’t help, but positively hinders." L
-Charles H. Green
Author: Trust-Based Selling ____________________________
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The World's Best Sales Teams
Do 6 Things Differently
Author Derek Gatehouse L "The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams"
Get the first 3 chapters (free): *Introduction, chapter 1, chapter 2 L
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80% of all sales training accomplishes nothing.
Virtually every study done on the subject cites 80% or more of all sales
training fails to produce any sustained increase in productivity. l Top sales teams handle sales training very differently.
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Studying your best salespeople, in the hope of teaching others to do what they do, does not work.
Every top salesperson instinctively capitalizes on their own unique combination of natural talents—resulting in their own unique selling style. This cannot be taught to another person since, we know, natural talent cannot be taught. l Top sales teams learn which natural talents are needed for their specific sale type,
so as to hire those specific talent sets, rather than trying to train talent.
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As company-wide selling processes become
more popular, sales are dropping.
Sales is more about understanding people than process. As this generation moves more and more toward sales process, it simultaneously moves further away from the spontaneous and instinctive human connection factor that has always been at the heart of successful selling. l Top sales teams
learn the rules of human behavior; they understand that it is the conditions that create the desired behaviors, and that by establishing the perfect performance conditions in the sales department they automatically create an autonomous growth machine. _________________________________________________ l
*To discover what truly works today, and to learn how to build a sales team of top producers—once and for all—read The Perfect SalesForce. It is backed by more substantiated research and real world application than has ever been compiled on the subject, and the 6 best practices described are used by top sales teams around the world.